Are you a Bambi or a Tiger
The world is full of Bambis. They are hard to spot, because they are most people and they look normal. But Bambis are those who go with the flow, want big things but never do much to get them. They …
Let’s stop kidding ourselves about communication impact
Marketing and communication results rarely delight management. Why do most marketers and communicators do what is comfortable and familiar, rather than what is necessary and high impact? Corporate language is part of the problem. First it is simply ignored because most …
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And that took a year longer!
Must be a slow learner, or just got really excited the deeper we went. And the journey continues… But late last year I gave a client an executive briefing on what we had learned and done. When I told him …
Note from my parents
Please excuse Geoff’s absence these last months. He’s been working with two US colleagues on something that terrifies us all – what can we do about the massive disengagement in our staff, prospects, followers and everyone else. Why are we …
If you are so great, why don’t you get attention like this?
In the world’s most over-communicated culture in history, it is little surprise that attention is in short supply, and incredibly valuable. In fact, if we don’t get attention to ourselves and our ideas, they effectively don’t exist to client, prospects …
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What do you stand for?
Preeminent professionals have followers because they stand for something important to others. And in the era of the eight second attention span, that has to be something simple to understand and compelling. In my case, most businesses and leaders are …
Lightning in a bottle for achievers
In this 24/7 faster than the speed of thought world on steroids, it is no surprise everyone seems to have too much to do, not enough hours in the day, and running just to barely keep pace. Is that worse …
How do you attract people to your ideas?
Today’s paradox for businesses is how to get and hold the attention of those they need – in the world’s most over-communicated society in history. In the age of the eight second attention span, we know people just aren’t engaging …
Get Out of that Box – Now
The only way to survive and thrive in business is to leap ahead. Change the rules. Create a breakthrough. Continuous improvement is a good approach to running a business as long as: • your business environment remains calm • there …